Viewthrough.org: definition

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Monday, February 25, 2013

Proposed Viewthrough Definition

Below is the proposed definition being considered by the Digital Analytics Association Standards Committee. Although officially, only DAA members feedback count - all feedback will be considered.

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About the VMC

Viewthrough.org is the home of the Viewthrough Measurement Consortium, an ad hoc collaboration between among digital ad industry/analytics professionals seeking to improve the understanding of this important digital advertising metric.

The VMC is led by Domenico Tassone, VP of Digital Capabilities with Indegene Encima, Strategic Advisor to Signal and author of Tip of the Spear Blog.

Collaborating consortia participants continue to provide ongoing product updates, insight and input including:

Google-Adometry, Adobe (SiteCatalyst/Genesis),
Neustar-Aggregate Knowledge, AOL, Facebook-Atlas Solutions, Signal, ComScore, C3 Metrics, Chango, Fetchback, IBM Coremetrics, RocketFuel, Fetchback, Flashtalking and Ensighten-TagMan

Our ad hoc advisors include analytics-minded client-side digital marketers, agency analytics practitioners and measurement consultants that informally help to shape VMC's direction.

Resources

Viewthrough Technology Capabilities Scorecard
Proposed DAA Viewthrough Definition
Follow VMC on Twitter: @MrViewthrough
Get Involved with the VMC on LinkedIN

White Papers & Research

Coming Soon...

Contact
Domenico Tassone, Founder + Chief Collaborator
dtassone AYT viewthrough DAHT org.